Social marketing

We promote and market our registered products across Tanzania.

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Bringing our registered products to Tanzania.

Our social marketing program distributes registered products through pharmacies, community-based distributors, public and private health providers.

Many of our clients live in settings where the health infrastructure is weak and there are simply not enough health workers.

We try to reach clients through a range of methods. We often integrate community-based distribution of products within our outreach and clinics. We also empower community members to provide information and counselling to increase uptake of our products and services.

In 2013, MSI Reproductive Choices launched its first product, Misoclear (Misoprostol). And in 2022, MSI Tanzania launched its first product, Lifeguard Condom.

Our social marketing program particularly benefits both women and men who, for whatever reason, are unlikely to ever visit a professional healthcare provider. They can still access helpful information on our core products and services through social marketing.

Partner with us

Speak to us about becoming a distributor of MSI Tanzania products.

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Other ways to access our services

We also offer products and services through our clinics, mobile outreach teams and the social marketing products we distribute throughout Tanzania.

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Our clinics

Our 7 clinics deliver high quality health services and act as centres of excellence and training.

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Mobile outreach

Our mobile outreach and Bajaj outreach teams serve clients in urban, remote and rural areas in every region of Tanzania.